First, think about your reasons for wanting to
purchase the diamond online, as opposed to
making a purchase from a local jewelry store.
The most common reason is price. Due to
low overhead costs, online jewelers and
wholesalers are able to offer lower prices.
However, you must be careful – sometimes
a price that is too low is a sure indication of
a scam.

One of the best things about purchasing
online is the unlimited selection. When
shopping offline, you are limited to the
selection in the stores in your general area.
Online, there are no limits. But again, you
must use a great deal of care and
consideration before handing your money
over to someone that you cannot see and
have never met!

Before shopping, learn as much as you can
about diamonds – especially cut, color,
clarity and carat weights. When you are
knowledgeable about diamonds, it will be
harder for a con artist to rip you off. Once
you know more about diamonds, you will be
ready to start shopping.

Take your time. Don’t purchase the first
diamond that you see that interests you.
Instead, look for similar diamonds for sale.
Do some comparison shopping to find the
lowest prices. Once you have found the
lowest price, start doing your investigation.
You know about diamonds, you’ve found a
diamond that you love, and you’ve found the
lowest price – but you are still quite a ways
away from actually purchasing that diamond!

Ask about the seller’s credentials, such as
professional jewelry associations that they
belong to. View and print the seller’s return,
refund, and upgrade policies. Also inquire
about additional services, such as settings
and mountings, sizing, and free shipping. Do
a search for customer reviews on this
particular company around the Internet. Also
check with the BBB Online to see if there have
been any complaints.

Ask for a diamond grading report from an
independent laboratory such as GIA, HRD,
EGL or AGS. You should see this before
making a purchase. Finally, use a reputable
escrow service for high dollar diamonds –
preferably one that will have the diamond
appraised while it is in their possession. The
seller sends the diamond to the escrow
service, and you send the money to pay for
the diamond to the escrow service. The
escrow service has the diamond appraised,
sends the diamond to you, and sends the
money to the seller. This is the surest way to
protect yourself…again, make sure that you
use a reputable escrow service!

Branding is actually based on who owns the
diamond. For instance, if DeBeers owns the
diamond, it is a DeBeers Diamond – but it is
still just a diamond. If the diamond was cut by
a specific well known cutter, then it might be
branded in that way as well – but it usually
isn’t. It is still branded based on who owns it
at the time. So basically, when it comes down
to it – diamond brands mean absolutely
nothing at all.

Do not allow a jeweler to try to talk you into
paying an exorbitant price on a diamond
because it is a specific brand. This is a bit
of trickery used by unscrupulous jewelers
when they know that they are dealing with
people who don’t know much about
diamonds. Remember that diamonds are
not actually branded – unless mother nature
has her own brand!

For every one million diamonds that are
mined, only one will be found that is a quality
one caret diamond. In order to find a two
caret diamond, about five million diamonds
must be mined. More than two hundred tons
of ore must be mined to find one small
diamond, and even then, more than 80%
of the diamonds that are mined are only
good for industrial use, such as diamond
drill bits.

So, the next time you visit your local jewelry
store, ask to see the one carat diamonds.
You should look at this diamond with new
appreciation – knowing that it truly is one
in a million!

Many people mistakenly think that diamond
clarity refers to how clear it is. This isn’t so.
Clarity actually refers to the internal and
external imperfections of the diamond. The
best diamonds, of course get a grade of FL
or IF – Flawless or Internally Flawless –
meaning that it is perfect. A grade of I-1, I-2
or I-3 means that the diamond is imperfect,
with a grade of I-3 being the worst.

Other grades are VVS1 and VVS2, which
means that the diamond is very, very slightly
imperfect; VS1 and VS2, meaning the
diamond is very slightly imperfect; SI-1 and
SI-2, which means that the diamond is
slightly imperfect.

However, in the far east, where Carob trees
do not grow, rice was used to measure the
weight of a diamond. If a diamond weighed
as much as four grains of rice, it was four
grains – or one carat as we know it to be
now. The majority of diamond purchases
are for diamonds that are 1/3 of a carat.

Beware when shopping for diamonds that
are already set or mounted. If more than one
diamond is used in the piece, the tag on the
jewelry will give the CTW or Carat Total
Weight – it does not tell you the carat weight
of each stone in the piece. You need to ask
the jeweler for the total carat weight of the
largest diamond in the piece to truly
understand what you are buying.